As digital content was becoming more popular over the years, it was becoming really difficult for the broadcasters to make money through the TV. People were more inclined to watch personalized contents on devices like smart tablets or phones. Cloud Computing saved the downfall of TV industry. We no longer need specific hardware to watch a particular content. There are virtual operating systems which make it possible to watch any content in any hardware resources. The workflows are simplified using cloud computing solutions, and they are used extensively by MAM for supporting 4K resolutions via linear or non-linear broadcasting. The biggest advantage of cloud-based TV broadcasting is it is software based, and hence we don’t need to rely on physical location to operate the functionality available. Let us now see in detail the other advantages:
Since it doesn’t depend on any physical location as it is software based, the cost of infrastructure, real estate as well as manpower are reduced drastically. The broadcasters can also experiment and makes changes in the channel without investing too much in it as the hardware requirements are not be changed. The pop-up channels allow any broadcasting channel to check its market in a different place without having to lease any satellite to that place for years.
- Quick Turn Around Time
Cloud allows creating and disassembling of channels easily. If the content is ready, the linear or the non-linear can be set-up in almost no time. The OTT viewership keeps on increasing as most of the people use smartphones now, and data packs have also become cheaper. A huge traffic is attracted towards Netflix, YouTube, Amazon, etc.
Broadcasting channels are introducing over-the-top (OTT) services to present videos in television. You can target the same ad in different places on the same channel at the same time.
- Security and Trust
The cloud needs to have trusted ownership, and there must be strict security so that there is no leak of data. A trusted third party can provide the owners of the cloud with distributors. With the help of tough security, features like network personal video recorder can be provided to users. The customers can record the programs if network PVR is enabled and they can watch it later according to your preference on cloud or network. The advantage of using the cloud is that customers can access any digital content from any part of the world if they own it. They can view it from any device they want to. The Ultraviolet initiative aims in giving universal access to the content if the users have right to it.
There are three flavors of cloud – public, private and hybrid. The public infrastructure is designed for the businesses and is used for purchasing storage, computing or even bandwidth. The private clouds are used for management of data and other processes by the company. All the access and controls are given to the company. The hybrid clouds are both an amalgamation of public and private cloud technology.
The digital market is developing at a fast pace. The cloud provides content according to the preference of the viewer via OTT multiscreen devices.
The cloud infrastructure can be accessed by any people having a stable internet connection on their devices. There will be no loss of data due to the availability of networked backups.
The needs of the dynamic business keep on increasing. The huge viewership’s are met as the cloud facilitates scaling out of the data. Any live event or prepared content can be covered if the cloud platform is rigorous. With the help of cloud technology, the broadcasting companies are managing the workflow and delivering high-quality content to viewers.
Cloud has changed the broadcast industry pretty much and has enabled the scaling of operations globally. It has reduced costs and the distribution of content at any place. This is why cloud-based TV is the future, and it is going to be ‘TV Everywhere.’