Checklist to boost on-page SEO factors

Checklist to boost on-page SEO factors

Usually there are many factors that prevent a page from ranking and vast majority of problems arise. It would be better to provide a list of major factors to review auditing client websites. To optimize a website, there are few factors in terms of on-page SEO to consider. They are

  • Title tags – Title tag is the simple description about the page and they are one of the most important SEO factor. This crispy and catchy title will grasp user to view the page and read through the site. When reviewing the title tag, you need to check on following factors.
    • Is it unique on all pages?
    • Does it include researched keyword?
    • Is the title tag well written?
    • Does the tag length meet the appropriate length of 50 to 65 characters?
  • Meta description – The description is shown below the title tag and it shows in the search result. It does not directly influence the Google ranking and a well written description will generate more clicks through pages and increase the authority for site. Thus few things to consider when reviewing meta descriptions are
    • Uniqueness
    • Relevant and engaging copy
    • Appropriate length of description around 100 to 160 characters

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  • Header tags – The visible headline on the page is called header and it is important to include relevant keywords and write header conversions that makes it highly visible to website visitors.
  • Website Copy – The content should be informative to user and need to be considered with copy of web pages. You do not have to force lots of keywords within a website and write it for humans despite of search engines.
  • Website structure – It means having a dedicated structure and pages for each core topic. This will show relevant knowledge on WebPages and focused towards easier time ranking in Google.
  • Canonicalization – It is a big fancy word that is important to make sure about each page within load. When your webpage domain has different extension that is upgraded from existing link structure, you need to use this option to redirect the page to one single page.
  • URL structure – URL should be descriptive and integrating along keywords. It should not be too long and should have perfect kind of parameter within URL.
  • Image optimization – Image optimization has the recommended search specification that the file name can hold and process.
  • Website load speed – Speed of the website is most important to consider with slow loading websites with major rankings and it is provided with tool check process. If you want to how it can be done, check out wiserbrand
  • Schema mark-up – It refers to the HTML tags and it is used to help website content more easily recognized by search engines.
  • Contact information – It is important to have complete and accurate information to optimize content within a website.